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Toy Industry Analysis

III. Intra-Industry Analysis
A. What are the strategic, marketing and technological dimensions that distinguish
firm-level strategies?
B. Who are the major players within the industry? How have competitors in the
industry positioned themselves on these dimensions, i.e., what are their different
strategies?
C. Are there distinctive types of strategies in the industry, i.e., what are the different
strategic groups?
D. Who are the high and low performers in the industry? Why?
E. What are the competitive dynamics between and within groups?

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