How does the cultural context of the advertisement affect the targeted audiences perceptions about the product?
Choose a television/visual advertisement that has caught your attention. The ad will need to convey identifiable values in some manner.
Consider the product being marketed through the ad and the values conveyed through the product.
Write a 1,050- to 1,400-word analysis that addresses the following:
Name of the product being advertised
The target audience for the product
How placement of the advertisement is intended to reach the audience being targeted
Frame-by-frame desrption of the visual and aural action taking place in the ad. What aspects of the ad are meant to catch the audiences attention?
Values being communicated through the advertisement. What values does the company support? (You will need to research the companys website and publicity documents, such as newspapers to find information about the companys values.)
How the companys values are reflected in the advertisement. Discuss the use of appeals used in the ad.
The social context of the ad. How does the cultural context of the advertisement affect the targeted audiences perceptions about the product?