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Explain who you are targeting and where they are located beginning with the heading Customers.

Access Sections 3.1 and 3.2 from the business plan outline located in Course Resources. In this Assignment, you will develop a desrption of your industry using resources provided and/or ones you find on your own. Then you will complete both a chart and an explanation of the chart that will outline your target customer(s).
Assignment checklist:
Describe your industry
Industry desrption: (Include: economic situation; governmental regulations and global considerations either through Internet or location)
Resources used
Complete customer analysis
Explanation
Table

3. MARKET RESEARCH

3.1 Industry (from SBA, Business Guides by Industry – https://www.sba.gov/managing-business/business-guides-industry, and Bureau of Labor Statistics – https://www.bls.gov/iag/tgs/iag51.htm, )
3.1.1 Industry desrption
3.2.1 Resources used

3.2 Customers (from SBA site fill in worksheet, then use text for spreadsheets and follow-up explanations)
Add SBA part here
Then:
Fill in spreadsheet using this example from the text:
Housewife: Married Couple:
Age: 3565 Age: 3555
Income: Fixed Income: Medium to high
Sex: Female Sex: Male or Female
Family: Children living at home Family: 0 to 2 children
Geographic: Suburban Geographic: Suburban
Occupation: Housewife Occupation: Varies
Attitude: Security minded Attitude: Security minded, energy conscious
Older Couple: Elderly:
Age: 5575 Age: 70+
Income: High or fixed Income: Fixed
Sex: Male or Female Sex: Male or Female
Family: Empty nest Family: Empty nest
Geographic: Suburban Geographic: Suburban
Occupation: White-collar or retired Occupation: Retired
Attitude: Security minded, energy conscious Attitude: Security minded, energy conscious

Explain who you are targeting and where they are located beginning with the heading Customers. Insert information here using these guidelines:
Information About Your Target Market Narrow your target market to a manageable size. Many businesses make the mistake of trying to appeal to too many target markets. Research and include the following information about your market:
Distinguishing characteristics What are the critical needs of your potential customers? Are those needs being met? What are the demographics of the group and where are they located? Are there any seasonal or cyclical purchasing trends that may impact your business?
Size of the primary target market In addition to the size of your market, what data can you include about the annual purchases your market makes in your industry? What is the forecasted market growth for this group? For more information, see our market research guide for tips and free government re-sources that can help you build a market profile.
How much market share can you gain? What is the market share percentage and number of cus-tomers you expect to obtain in a defined geographic area? Explain the logic behind your calculation.

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