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Discuss the objectives as they relate to commercial, legal, and cultural aspects of a global business environment.

Please create a 15 page marketing plan using the attached essays. Instructions and are attached.

Specifically, your marketing plan should contain an in-depth analysis that addresses the following critical elements:

I. Product Idea and Mission Statement Formulate an idea for a new product or service to be offered by an existing company. Show how your product is aligned with your chosen companys mission statement.

Overview Give an overall description your chosen business and proposed product/service, specifically defining the marketing environment, the intended target markets, and the benefits sought by potential customers.

Mission Statement Analyze the mission statement of your chosen business. Does the companys mission statement focus on the market or markets that your new product is attempting to serve? Is it broad enough to adequately describe the company focus and core values? Is it too broad? Does it encompass minute details?

II. SWOT Analysis The SWOT analysis, sometimes referred to as a situational analysis, identifies an organizations internal strengths and weaknesses, as

well as external opportunities and threats. For your company, perform a SWOT analysis, detailing the elements below:

Internal Determine the internal components (strengths and weaknesses) of the marketing environment. Make sure to consider production costs, marketing skills, financial resources, company or brand image, employee capabilities, and available technologies.

External Determine the external components (opportunities and threats) through an environmental scan. Make sure to consider political, economic, social, and technological events, as well as trends and expectations.

III. Marketing Objectives Before the specific details of a marketing plan can be developed, objectives for the plan must be stated. Without objectives, there is no basis for measuring the success of your marketing plan activities. Marketing objectives are statements of what is to be accomplished through marketing activities.

For your company, formulate at least five marketing objectives related to the new product/service that are realistic, measurable, time specific and comparable to a benchmark.

Discuss the objectives as they relate to commercial, legal, and cultural aspects of a global business environment.

IV. Marketing Strategy The marketing strategy involves all of the activities of selecting and describing one or more target market segments and developing and maintaining a marketing mix that will produce mutually satisfying exchanges with target markets.

For your new product, recommend a detailed marketing strategy that describes your target market. Possible variables include demographics, psychographics, geographies, and behavioral segments. You may also choose to describe the market in terms of anticipated growth, revenue opportunities, past performance, etc. The strategy needs to be measurable, sustainable, accessible, and reachable. Describe your rationale for selecting the target market(s). Why are these markets attractive from a marketing standpoint?

Provide a detailed description of the marketing mix, including product, place (distribution), promotion, and pricing strategies.

Does the recommended marketing strategy specifically relate to the companys strategic focus, culture, and current business processes? Discuss how each component is addressed.

V. Implementation, Evaluation, and Control (IEC) Implementation is the process that turns a marketing plan into action assignments and ensures assignments are executed in a way that accomplishes the plans objectives. Evaluation involves gauging the extent to which the marketing objectives have been achieved during the specified time period. Control provides mechanisms for evaluating marketing results in light of the plans of objectives and for correcting actions that do not help the organization reach those objectives within budget guidelines.

How do you intend to implement your marketing plan? Detail specific action items and describe how they will be executed.

Does your marketing plan comply with legal systems, regulatory standards, and ethical practices? How do you know? Is there a formal process of evaluation? Should there be? Explain.

After initial implementation, how you intend to evaluate and control the overall marketing plan?

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