Develop Marketing Plan
Develop a marketing plan for a primary care practice in Frisco, Texas..
All components of a marketing plan must be included and thoroughly developed to include accurate information based on the market area.
Include a demographic analysis of Frisco and the surrounding areas from which you expect to pull customers. In your discussion, use demographic information to develop strong conclusions for why Frisco is a valid marketing area for the services your facility will offer. Provide a detailed discussion of the services your facility will offer and choose a location for your facility that is easily supported based on what demographics reveal.
Include a detailed competitor analysis that covers competing providers. Detailed information includes items such as ownership, legal organization, length of time in business, services. Finalize your competitive analysis with thoughts on how these other facilities may impact your own. Differentiate your facility from your competitors with rational, marketing-based thought processes (for example, do not differentiate your facility from competitors by saying it is newer or prettier).
Develop a strategic plan for use in marketing your facility. Detail your strategies with creative discussion of the marketing tools available to facilities in this current healthcare marketplace. Creative discussion means more than simply stating you will advertise in the newspaper. Differentiate your facility based on the unique marketing strategies you will utilize. Provide detailed information on marketing expenses and how the facility will determine the effectiveness of marketing investments.
Use student notes and text for information on completing a marketing plan. All sources, internet or otherwise, must be appropriately cited.
Your assignment should be at least 15 typed and double-spaced pages. Follow the outline in Unit 3 and the internet link(http://www.bizmove.com/marketing/m2h.htm)on marketing plans.