A report that is suitable for presentation to a decision maker in organization. The report should include images or diagrams where appropriate to enhance the writing and engage the reader.
You should demonstrate a critical understanding of a wide range of research and professional ideas and methods in the design of products, services and solutions, identify, discuss and critique key issues within the field of design thinking, including the ethical issues inherent in the design thinking process. Draw your research and critique of design thinking from existing academic and professional literature.
Building on your research above you should outline aspects of design thinking that could be applied to an advertising agency focusing on new processes, specific techniques or tools, or the methodology as a whole, that could add value.