Compare and contrast your business with a competitor, arguing why your business is better in the conclusion.
PROJECT 3: Compare and Contrast Essay:
Do you know your competition? It is required that you
actually visit one of your competitors. You will do on-site research and make notes. Think about what they do well, and think about areas in need of improvement. Think about how your business will address those areas. The key is using one specific competitor and specific comparisons. Do not
simply rehash your ideas from essay 2.
Q: Compare and contrast your business with a competitor, arguing why your business
is better in the conclusion. Address a minimum of 3 separate and distinct areas.
Examples: products or services offered, customer service, facilities, location, etc.
It is expected that this essay will be in the 3rd
person. Do not say my company; refer to it by name, so you can
avoid 1stperson. You will be provided with an on-site research handout for when you visit your competitor. This essay will be graded via rubric only