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Choose a product write a 5 page paper discussing how you would create a brand extension of that product.

Choose a product write a 5 page paper discussing how you would create a brand extension of that product. Include your rationale for the brand extension.

Areas to include:

Brand (to include a brief background)

Extension idea

Ration/justification or need for the new idea relate the idea back to the companies mission statement

Target market

Marketing/launch strategy (to include pricing and channel strategy)

Ethical considerations

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